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Local
Search Engine Marketing, also known as Local Search Engine Optimisation
(Local SEO), is normally utilized by small business marketers. It's aim is to
attract prospective customers through having an online presence in the local
directories of leading search engines such as Google, Bing, and Yahoo.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site
